ONE THIRD OF
THE STORY
CREATIVE CONSCIENCE ENTRY
INSIGHT:
Only 1/3 of women write the major news articles that we read/watch everyday, which can heavily influence our opinions in society.
SOLUTION:
One Third of The Story brings this lack of diversity to societies attention and by signing the petition, together we can create gender equality in journalism.
Creative Conscience Bronze Award 2020
Print Campaign
These will raise awareness of the gender inequality in certain news companies, showing just how common it is.
News Sites Takeover
One Third of The Story will takeover popular news sites to raise even more awareness to this issue and to promote the petition 'One Third of The Story' to make our news less gender bias.
Newspaper Spread
By taking over two pages in daily newspapers, this will draw attention away from the usual news that you read and further promote the petition.
Press Takeover
On World Press Day on all major news outlets, men will be muted to represent how women are normally the ones in the backseat. This will create a buzz on social media with people questioning why they can only hear the women, to later reveal it's in aid of the One Third of The Story campaign.
One Third of The Story Petition
Upon 10,000 signatures, this problem will be brought to news companies attention, to change this pattern that has been going on for centuries.